UPDATE: As a commenter points out, the links below are dead. That's because since writing the story this morning, Art Asylum Boston has deleted their Facebook account. You can see the Google cache of Art Asylum Boston's page here and the Google cache of the Art 4 Hearts page here.
On September 2nd, at Chacala in New York City, Art Asylum Boston and Frankie Velez hosted a charity art fundraiser called Art 4 Hearts. According to the Art 4 Hearts Facebook page, the sale of works from artists including Dave Kinsey and Shepard Fairey was meant to benefit the American Heart Association.
On August 26th Frankie Velez commented on Facebook that Art Asylum Boston would create a link for people to directly donate to the AHA whether they couldn't attend the fundraiser or simply wanted to make a charitiable contribution.
Two days later, Art Asylum Boston's Juliann Cyhan posted a link to that "direct donation page." It was set up on Art Asylum Boston's website and the money went directly to the Art Asylum Boston PayPal account.